Our Goal

Promote enjoyable sugar free living!

In the face of the alarming rise in Type-2 Diabetes, obesity and other preventable health problems, the goal for sweetnz® is to provide a compelling choice for New Zealanders (and Australians in due course) when seeking sweet and healthy foods.

Most low sugar food options are well, a bit boring, but by using natural low calorie sweeteners we can give these foods a boost. 

We avoid using synthetic or artificial sweeteners because our core customers seek natural.

Our hope is that this product category expands globally prices will come down, making sweet and healthy cost competitive. 

Our products are for anyone, including the following core segments:

• Health conscious: Seekers of low and no calorie diets (everyone looking to lower their health risks)
• Keto: Ketogenic diet practitioners (a dedicated tribe focused on the health benefits of Keto diet)
• Diabetic: Type-1 and Type-2 Diabetics (over 250,000 New Zealanders!)

Using the Keto chart below to explain our customer journey, we find people at one extreme who are largely unaware about the importance and opportunities to improve health, to those who are fully committed to Keto or diabetic eating regimes, and everyone else in between. 

While they don't need to go all the way left on this chart, we hope more and more people will cross from being health "aware" to being actively health conscious.